"Demand quality not just in the products you buy, but in the life of the person who made it." - Orsola de Castro
We are a team of developers who want to change the world by bringing you greater consumer power! One of the best ways to vote for what you believe in is with your dollars. Many of us can feel lost when it comes to knowing how our purchases affect others downstream, and we're here to help!
Read our Pitch DeckWe show you ethical scores of online shops based on how they treat their workers, community, and the planet. Please use our free browser extension to effortlessly shop from more ethical, green, and smaller businesses!
While shopping, click on the Ethicli icon in your browser menu to see a breakdown of a shop’s score. Want to know more? Select “View Details” to access links, sources, and suggestions for better products!
Sometimes while shopping, we'll recommend more ethical products based on what you're shopping for.
We use a data-driven algorithm based on companies' certifications and partnerships to score online shops, saving you the time and energy it takes to be sure your purchase reflects your values.
After clicking the "View Details" button on the extension, a new tab opens with score-breakdowns and details of how and why each online business recieved their scores.
We're partnering with Girlfriend Collective! We appreciate this brand for their model diversity and extensive circular program that buys back their used items (made from recycled BPA-free water bottles) to make new ones! They operate in a SA8000-certified zero-waste facility, are size-inclusive (XXS—6XL), anti-child labor, and vegan.
We're partnering with Made Trade! Made Trade is a woman and POC-owned marketplace of sustainable, fair trade, hand-made, USA-made, and vegan products. They also donate to 1% for the Planet, and have a Carbon-Neutral checkout process.
We've been featured by BrowserExtension.dev, which is a website that discusses and explores new web extensions!
We discuss the suspension of the Dakota Access Pipeline, and how its costruction affected the Standing Rock Sioux, surrounding wildlife, and the control that big oil has over society.
We want to take time to acknowledge the amazing power of rainforests! 🌲
We need your help to crowdsource a list of Black-Owned businesses, so you can easily check if the site you’re shopping from is Black-owned! ✊🏾